{"id":40118,"date":"2016-11-10T10:52:49","date_gmt":"2016-11-10T08:52:49","guid":{"rendered":"https:\/\/teidakademi.com\/?p=40118"},"modified":"2017-11-07T15:05:09","modified_gmt":"2017-11-07T13:05:09","slug":"sifa-niyetine","status":"publish","type":"post","link":"https:\/\/teidakademi.com\/index.php\/2016\/11\/10\/sifa-niyetine\/","title":{"rendered":"\u015eifa Niyetine…"},"content":{"rendered":"
“Neredeyse t\u00fcm e\u011fitimlere, at\u00f6lye \u00e7al\u0131\u015fmalar\u0131na ve seminerlere ayn\u0131 soruyla ba\u015fl\u0131yorum. Bu d\u00fcnyada her \u015fey bembeyaz olsayd\u0131, beyaz\u0131 tarif edebilir miydik?” Mustafa \u0130lg\u00fcn<\/em><\/h5>\n

Cevap, tabii ki hay\u0131r. Sonra da \u015f\u00f6yle devam ediyorum; \u2018beyaz\u0131 tarif etmek i\u00e7in bir k\u00fc\u00e7\u00fcc\u00fck karart\u0131 yeter\u2019. \u00c7\u00fcnk\u00fc, ancak bir kontrast varsa beyaz\u0131n tarifi yap\u0131labiliyor.<\/p>\n

Alg\u0131lama referansla \u00e7al\u0131\u015fan bir yeti. Sadece kar\u015f\u0131tl\u0131\u011f\u0131n oldu\u011fu durumlarda i\u015fliyor. Mesela, etik dedi\u011fimiz anda, etik d\u0131\u015f\u0131 bir \u015feylerin varl\u0131\u011f\u0131n\u0131 da kabul etmi\u015f oluyoruz. Sufi k\u00fclt\u00fcrde de bu yakla\u015f\u0131m\u0131n bir benzeri var; \u2018k\u0131stasta ya\u015fam vard\u0131r\u2019 diyor Abd\u00fclbaki G\u00f6lp\u0131narl\u0131. Yani, bir \u015fey varsa, ancak bir kar\u015f\u0131t\u0131yla vard\u0131r; hayat b\u00f6yledir. Tabii, insan da nasibini al\u0131yor bu kar\u015f\u0131tl\u0131ktan. \u00dcstelik insan, kar\u015f\u0131tl\u0131klar\u0131 bir de i\u00e7inde ya\u015f\u0131yor. Bu nedenle, kimse s\u00fctten \u00e7\u0131km\u0131\u015f ak ka\u015f\u0131k de\u011fil. Tam bu noktada konu ki\u015fiye g\u00f6re de\u011fi\u015fen bir hal al\u0131yor. Ancak, etik, k\u00fcresel bir kavram. Ahlak dahi, k\u00fclt\u00fcrlere g\u00f6re farkl\u0131l\u0131klar g\u00f6sterebiliyorken, etik en az\u0131ndan genel prensipleriyle d\u00fcnyan\u0131n her yerinde ayn\u0131. Bu, eti\u011fin \u00f6nemini daha da art\u0131r\u0131yor \u015f\u00fcphesiz.<\/p>\n

Eti\u011fin kurumsalla\u015fmas\u0131 \u00f6nemli. Bunun i\u00e7in uygulanan \u00e7ok \u00e7e\u015fitli y\u00f6ntem var. Mesela, \u2018Whistle blowing\u2019 olarak bilinen ve \u2018*espiyonaj<\/em>\u2019\u0131 kurumsalla\u015ft\u0131ran bir uygulama var. Bu uygulamada, etik d\u0131\u015f\u0131 bir olay ilgililere gizlice bildirilebiliyor. Bir etik kitap\u00e7\u0131\u011f\u0131 yay\u0131nlanmas\u0131 da \u00e7ok\u00e7a rastlad\u0131\u011f\u0131m\u0131z i\u015flerden. Baz\u0131 yerlerde konuyla ilgili de\u011fi\u015fken ekran koruyucular\u0131 kullan\u0131l\u0131yor. Bu uygulamada, \u00e7al\u0131\u015fan\u0131n ekran\u0131na \u00f6zl\u00fc s\u00f6zler, kural hat\u0131rlatmalar\u0131 vb. metinler ula\u015ft\u0131r\u0131l\u0131yor. \u00d6rnekleri \u00e7o\u011faltmak m\u00fcmk\u00fcn.<\/p>\n

Etik denildi\u011finde kurumsal \u00e7at\u0131n\u0131n alt\u0131nda bir konudan bahsediliyor olsa da, odakta insan var. \u00c7\u00fcnk\u00fc, etik, evrensel; ama, hareket noktas\u0131 ki\u015fisel. Bu nedenle \u015fu soruyu kendimize sorarak ba\u015flayabiliriz; \u2018Ben ne kadar g\u00fcvenilirim?\u2019. Tabi, bu soruyu insan\u0131n kendisine sormas\u0131 ve ger\u00e7ekten kendi can\u0131n\u0131 ac\u0131tacak bir cevap vermesi hi\u00e7 kolay de\u011fil. Ama, eti\u011fin ba\u015flang\u0131\u00e7 noktas\u0131 bu. \u00a0Bir hem\u015fireye, kendine i\u011fne yap\u0131p, yapamad\u0131\u011f\u0131n\u0131 sormu\u015ftum; \u2018\u0130\u015fte ben onu yapam\u0131yorum\u2019 dedi. \u015eifa i\u00e7in bile olsa, kendini yaralama fikri ona imkans\u0131z geliyordu. Oysa, iyi bir ba\u015flang\u0131\u00e7 i\u00e7in elde etmemiz gereken yetenek de bu; gerekti\u011finde kendimize i\u011fneyi bat\u0131rabilmek. \u015eifa niyetine\u2026<\/p>\n

*Casusluk\u00a0ve gizli bilgi toplama operasyonlar\u0131n\u0131n genel ad\u0131.<\/p>\n

\n

Mustafa \u0130lg\u00fcn, \u0130lg\u00fcn Dan\u0131\u015fmanl\u0131k Kurucu Orta\u011f\u0131<\/p>\n

Mustafa \u0130lg\u00fcn, profesyonel i\u015f hayat\u0131na 1990 y\u0131l\u0131nda Coca-Cola\u2019da kurucu ekipte ald\u0131\u011f\u0131 g\u00f6revle ba\u015flad\u0131. Daha sonra T\u00fcrk- Pirelli\u2019de pazarlama departman\u0131nda s\u00fcrd\u00fcrd\u00fc\u011f\u00fc kariyerine Anadolu Efes\u2019te devam etti.<\/p>\n

G\u00f6revi s\u00fcresince pazarlama ve ileti\u015fim alanlar\u0131nda \u00e7al\u0131\u015ft\u0131. Genel merkezde 6 \u00fclkeyi kapsayan bir co\u011frafyada ticari pazarlama ve kurumsal ileti\u015fim sorumluluklar\u0131n\u0131 \u00fcstlendi.<\/p>\n

Rio de Janeiro\u2019da yap\u0131lan uluslararas\u0131 Rio+20 iklim toplant\u0131s\u0131nda Anadolu Efes\u2019i temsilen, \u2018S\u00fcrd\u00fcr\u00fclebilir Tar\u0131m\u2019 projesini uluslararas\u0131 g\u00f6r\u00fc\u015f liderleriyle payla\u015ft\u0131. S\u00fcrd\u00fcr\u00fclebilirlik ve kad\u0131n eme\u011fi konular\u0131nda \u00e7e\u015fitli\u00a0kurulu\u015flar\u0131n dan\u0131\u015fma kurullar\u0131nda yer ald\u0131.<\/p>\n

Kariyeri boyunca yenilik\u00e7ili\u011fi bir k\u00fclt\u00fcr olarak ele alan ve bu k\u00fclt\u00fcr\u00fc peki\u015ftirme gayreti i\u00e7inde bulunan \u0130lg\u00fcn, \u00e7ok say\u0131da ileti\u015fim projesine ve s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki \u00e7al\u0131\u015fmaya liderlik etmi\u015ftir. \u0130lg\u00fcn, kariyerini kurumsal ileti\u015fim, pazarlama ileti\u015fimi konular\u0131nda dan\u0131\u015fmanl\u0131k yaparak ve e\u011fitimler vererek s\u00fcrd\u00fcrmektedir.<\/p>\n

Makalelerdeki g\u00f6r\u00fc\u015f ve yorumlar yazar veya yazarlara ait olup\u00a0<\/span>, Etik ve \u0130tibar Derne\u011fi\u2019nin konu ile ilgili d\u00fc\u015f\u00fcncelerini yans\u0131tmamaktad\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“Neredeyse t\u00fcm e\u011fitimlere, at\u00f6lye \u00e7al\u0131\u015fmalar\u0131na ve seminerlere ayn\u0131 soruyla ba\u015fl\u0131yorum. Bu d\u00fcnyada her \u015fey bembeyaz olsayd\u0131, beyaz\u0131 tarif edebilir miydik?” Mustafa \u0130lg\u00fcn Cevap, tabii ki hay\u0131r. Sonra da \u015f\u00f6yle devam ediyorum; \u2018beyaz\u0131 tarif etmek i\u00e7in bir k\u00fc\u00e7\u00fcc\u00fck karart\u0131 yeter\u2019. \u00c7\u00fcnk\u00fc, ancak bir kontrast varsa beyaz\u0131n tarifi yap\u0131labiliyor. Alg\u0131lama referansla \u00e7al\u0131\u015fan bir yeti. Sadece kar\u015f\u0131tl\u0131\u011f\u0131n oldu\u011fu […]<\/p>\n","protected":false},"author":1,"featured_media":40119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[211],"tags":[],"class_list":["post-40118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/posts\/40118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/comments?post=40118"}],"version-history":[{"count":1,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/posts\/40118\/revisions"}],"predecessor-version":[{"id":40120,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/posts\/40118\/revisions\/40120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/media\/40119"}],"wp:attachment":[{"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/media?parent=40118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/categories?post=40118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teidakademi.com\/index.php\/wp-json\/wp\/v2\/tags?post=40118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}